Social media has continued to proliferate, not only as a space for self-expression, but also for greater communication between politicians and constituents. In this project, we seek to answer the question of how Democratic politicians, who rely on a diverse base for support, effectively connect with and mobilize constituents who are members of underrepresented racial, ethnic, gender and sexual groups through social media. To do so, we will collect a data set of the visual media posted by Democratic politicians and build a prediction model of variables measured from these images related to their diversity appeal as well as their more generalized traits. We will subsequently analyze how Democratic candidates in racially diverse districts present themselves through social media during contested primary elections.

Organization

Student

Henry Smith

Mentors

  • Mark Turner
  • Sumit Vohra
  • Jungseock Joo
  • Francis Steen
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2020